About LBB

Brigitte Brady-Harris is a brand builder at the intersection of precision and poetry.

With 30 years of experience scaling consumer brands, she blends rigorous performance marketing with magnetic storytelling to create campaigns that convert and endure. As the founder of Less But Better and a fractional CMO for high-growth DTC brands, Brigitte has helped companies sharpen their voice, deepen retention, and unlock next-level growth across retail, digital, and omnichannel. Her superpower? Seeing both the forest and the funnel—then making it beautiful, human, and wildly effective.

From iconic brands like Gap, Williams-Sonoma, and Bed Bath & Beyond to innovative disruptors like Sunbasket and MIXT, Brigitte’s work is a masterclass in how to grow, innovate, and deliver results that matter.